HUZZAH! Greetings, readers! We’re back with another one of these blog post things!
As designers, we like to change up our business card every once in a while. There seemed no better time than when Jill Smallman started as our new Account Director (Don’t know Jill? Add her on Twitter). As the business has grown, it has gained a renewed focus. We knew we wanted to create a card that was simple and direct. We also felt strongly that the card needed to demand (or at least facilitate) some human interaction. Sometimes for designers and marketing/advertising types it’s a great idea to just show clients what is possible.
Modern letterpress printing has a tactility and charm that is just different from other printing techniques. Sure, if we wanted to make a statement with our cards, we could have done a beautiful card printed with metallic inks or spot UV coatings. We love all that stuff too. But, for today, the simple understated elegance of letterpress coupled with the extreme impact it offers was right on the money.
Enter Vertallee Letterpress. A local Austin letterpress shop, Vertallee partnered with us to create a simple but striking card. The design was left intentionally minimalist to allow the tactile and textural quality of the card to do the majority of the talking. When considered a vital part of the design process, materials alone can have a serious impact.
Vertallee pressed our designs onto Savoy cotton paper. Savoy is a cotton paper designed specifically for letterpress by the folks over at Reich Paper. We weren’t familiar with Reich, but we sure were glad Vertalee was! The paper’s inherent softness allowed our design to be pressed deeply and distinctly into the paper’s surface. Cool schtuff!